Neda RazaviSenior International Product Manager, MBA
Roche Sequencing Solutions, Inc.
Neda Razavi is driven by a passion for helping people live a better
life, developing medical solutions that improve diagnostics, treatment
and prevention of diseases. A bench scientist by background, Neda is a
senior International Product Manager leading the commercialization of
a Roche Sequencing flagship system.
With two decades of commercial experience, Neda held multiple
marketing and product management roles with increasing
responsibilities at marquee pharma, med-device, and diagnostics
companies such as Natera (a leader in Non-invasive Prenatal Genomic
Testing), Abbott Laboratories, Medtronic, Kythera (subsidiaries of
Allergan) and Baxter. Neda has tackled a wide range of business issues
such as product & portfolio planning, market expansion and lifecycle
Neda is most proud of launching four medical products; building the
product & brand strategy, optimizing the patient/customer journey,
navigating the regulatory & reimbursement landscape, and determining
lines of business development.
Neda has a BS in microbiology with molecular and cellular biology and
an MBA in finance. Neda earned her certificate in Genomics & Genetics
at Stanford University.
When she isn’t glued to a computer screen or in meetings, Neda loves
to spend time with family and friends, running, traveling, reading,
doing outdoor activities, volunteering, and listening/playing music.