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Medical Affairs is critical in planning and executing the education and/or communication of the clinical value within a product launch. To achieve launch success, Medical Affairs roles are to:

  • Align communication between the clinical development teams and commercial teams
  • Build strategic and operational plans to communicate with key national and regional thought leaders
  • Role of the field-based medical affairs team (Medical Science Liaisons) to identify, profile, and engage with appropriate national and regional thought leaders