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There’s no question that COVID-19 has forced most industries to rely on virtual engagement, and thus Pharma is experiencing a metamorphosis from personal to non-personal promotions. As we explore this shift to virtual sales, Santos Torres will share insights and observations into what the shift from in-person sales to virtual entails, including:
- Why are the sales interactions getting shorter face to face and longer virtually?
- How to optimize digital visual tools and non-personal promotion?
•What changes does Sales need to initiate to their training and performance metrics?
The opinions expressed in this presentation and on the following slides are solely those of the presenter and not necessarily those of Bausch + Lomb or any other division of Bausch Health US, LLC, or its affiliates. Bausch + Lomb and Bausch Health US, LLC, do not guarantee the accuracy or reliability of the information provided herein.